Ubisoft has a few major titles for this holiday season, but in an earnings call with investors on July 22, the company confirmed that none of these games will come with a $70 price tag.
The announcement came amid a call from Ubisoft’s investors over the backlash of a series of misconduct allegations that forced a number of senior executives to leave the company.
“We’re really concentrating on Christmas,” said Yves Guillemot, Ubisoft co-founder and general manager, when asked if the company will raise prices in the first quarter of 2021.
Gaming company 2K studios had announced that NBA 2K21 would have a high price tag, causing many in the industry to question whether it would be the new norm.
Ubisoft has several high-quality game releases, including new games in the Far Cry, Watchdogs, and Assassin’s Creed series.