PlayStation will not advertise on Facebook and Instagram throughout July in support of a worldwide movement by companies against posts containing hate speech.
“To support the #StopHateForProfit campaign, we have suspended our Facebook and Instagram activities globally until the end of July, including ads and free content.”
PlayStation will also stop paid promotions on Facebook-owned Instagram.
PlayStation, Coca-Cola, Ford, Starbucks, Honda and many other companies support this movement and show their reactions to Facebook.
Campaign organizers Facebook “incited violence against protesters fighting racism in America after the deaths of George Floyd, Breonna Taylor, Tony McDade, Ahmaud Arbery, Rayshard Brooks and many more.”
Making a statement on the subject, Facebook CEO Mark Zuckerberg gave a message to companies that united against the move, saying, “In my estimation, all advertisers will return to the platform again soon.”
In addition, Zuckerberg stated that the ad revenues of the advertisers participating in the movement constitute only a small part of Facebook.
“We will not change our policies or approaches because of a threat that accounts for a small percentage of our revenue,” Zuckerberg said.
Overall, Zuckerberg took the unexpected and outlined the changes he would make. The company said it would ban ads that say certain races or groups of people pose a threat to others.